MULHOLLAND SPIRITS

A spirit brand based in Los Angeles founded by Matthew Alper & Walton Goggins

CHALLENGE

The celebrity alcohol brand space is crowded :

1) Reposition the Mulholland brand differentiating it in the spirit market place with a clear vision and story

2) Grow brand awareness and market penetration

3) Drive on-line and brick and mortar sales

METHOD

BRAND STRATEGY : CREATIVE/MARKETING STRATEGY : E-COMMERCE : SOCIAL : DIGITAL : RETAIL : CAMPAIGN

RESULTS

The ‘Inspirations with Walton Goggins’ campaign re-invigorated the brand after 5 years in the market, boosting awareness and sales. Several million people viewed the campaign on IG alone. The Inspirations Campaign defined the retail strategy, social, digital, email, e-commerce and website redesign. Mulholland became the ‘Spirit of Inspiration’ - the bottle to grab when looking to ignite the creative spark and bring people together.